Real, honest stories.

Real, genuine connections. It’s what we all crave, every day, when we think about innovative new ways to break through all that noise and clutter. When we think about how to simply just talk to people, not at them.

About You

Whether you’re a marketer who’s crafting ways to engage, or just figuring out how to speak honestly from the heart, sometimes it’s easier to have someone on the outside look in and talk that talk for you. It’s about starting a conversation that’s the beginning of something real, that engages now and delivers results in the long-run.

I tackle every creative project with my business hat on. I sweat the small stuff, so you don’t have to. Because that small stuff sometimes becomes the really big stuff that keeps you up at night.

Sound like a whole lotta fluff?

Well, here's where I can really get down to business.

Marketing Plans

Copywriting

Website Copy

White Papers

Speech Writing

Press Releases

Pitching

CRM

Ghost Writing

RFP/RFI Writing

Event Prep

Copywriting

Brand Strategy

Sales Enablement

Thought Leadership

Social Content

Blogging

Agency Credentials

Award Submissions

Bios

Case Studies

What they're saying.

Testimonials

“When I contracted with Jen to help Villanova during a web redesign project, I really didn’t know what I needed. But I knew I needed help. Smart, independent, organized, creative help. I got all that and more with Jen. There was no task too small. And no task too large (can you write a web governance policy?). At every turn Jen over-delivered. She is wildly talented, a joy to work with and basically, she can do it all.”

—Liz Kennedy Walsh

Villanova University Communication & Marketing

“Our team had a wonderful experience with Jen. She is professional, dedicated, thorough, and very talented. Jen is a wonderful listener. She took the time to understand our business and the message we were trying to convey to potential clients, and helped us to word that message in a way that was impactful. I would highly recommend her to anyone looking to refine their messaging and strengthen their brand.”

—Emily Landgraf

Marketing, APEX Mortgage Corp

“Working with Novel Plans is always a pleasure. Jen immediately ‘gets’ it and tells the story that needs to be told. Her words are beautiful and authentic, and leave clients nodding their heads ‘yes’ as their brand and their messaging takes shape. It is always an honor and privilege to work with Jen. The content is spot on and always delivered early or on the day promised.”

—Dana Mahoney

Founder, Turn Yellow

“Working with Novel Plans was highly valuable for us at ROAR for Good. Jen’s professionalism and experience showed in how she approached our branding project, from her clear plan at the outset to the strategic insights she was able to glean that continue to inform our work every day. Most importantly, she was thoughtful, flexible, and easy to work with.”

—Yasmine Mustafa

Co-Founder & CEO, ROAR for Good

“Jen has an uncanny ability to get the best out of you and your team. We've had the pleasure of working with her on multiple projects, she's a joy to have in the room, and we are always looking for ways to bring her incredible perspective into the process because we know the output will always be better.”

—Chris Ebmeyer

Managing Director, Crossmedia/Factory

“Jen helped us get the word out on various new projects and OMG in about a day we were seeing results on blogs and in the press. We won't presume that will happen every time but the first time? Really? Jen listens and is an expert at connecting the dots and making things happen.”

—Howard McCabe

Principal & ECD, Blue Visual Effects

I'm Jen Gordon.

I’m inspired by big ideas. Fascinated by innovation. Fueled by chai lattes. Motivated by my Chihuahua. I’ve been at it for 20 years. From agency account management to marketing strategy, from copywriting to business development to engagement planning. I understand the power of demand creation. Of making connections and building brands and sparking conversation.

I’m a Marketer. Content Creator. Storyteller. Storymaker. Collaborator. Nurturer. Instigator. Mentor. Friend. Sparker. Sparkler. Connector. Planner. And Partner.

Let's make plans.

Wanna chat about how we can collaborate to push your business forward? Let’s make some plans. Novel Plans.