Profile-BW.jpg

I'm Jen Gordon.

I’m inspired by big ideas. Fascinated by innovation. Fueled by chai lattes. Motivated by my Chihuahua. I’ve been at it for 20 years. From agency account management to marketing strategy, from copywriting to business development to engagement planning. I understand the power of demand creation. Of making connections and building brands and sparking conversation.

I’m a Marketer. Content Creator. Storyteller. Storymaker. Collaborator. Nurturer. Instigator. Mentor. Friend. Sparker. Sparkler. Connector. Planner. And Partner.

 
Splash-Img-02.png
 
 
 
 

I've got experience.

 
 

What they're saying.

 
Testimonials

“When I contracted with Jen to help Villanova during a web redesign project, I really didn’t know what I needed. But I knew I needed help. Smart, independent, organized, creative help. I got all that and more with Jen. There was no task too small. And no task too large (can you write a web governance policy?). At every turn Jen over-delivered. She is wildly talented, a joy to work with and basically, she can do it all.”

—Liz Kennedy Walsh

Villanova University Communication & Marketing

“Our team had a wonderful experience with Jen. She is professional, dedicated, thorough, and very talented. Jen is a wonderful listener. She took the time to understand our business and the message we were trying to convey to potential clients, and helped us to word that message in a way that was impactful. I would highly recommend her to anyone looking to refine their messaging and strengthen their brand.”

—Emily Landgraf

Marketing, APEX Mortgage Corp

“Working with Novel Plans is always a pleasure. Jen immediately ‘gets’ it and tells the story that needs to be told. Her words are beautiful and authentic, and leave clients nodding their heads ‘yes’ as their brand and their messaging takes shape. It is always an honor and privilege to work with Jen. The content is spot on and always delivered early or on the day promised.”

—Dana Mahoney

Founder, Turn Yellow

“Working with Novel Plans was highly valuable for us at ROAR for Good. Jen’s professionalism and experience showed in how she approached our branding project, from her clear plan at the outset to the strategic insights she was able to glean that continue to inform our work every day. Most importantly, she was thoughtful, flexible, and easy to work with.”

—Yasmine Mustafa

Co-Founder & CEO, ROAR for Good

“Jen has an uncanny ability to get the best out of you and your team. We've had the pleasure of working with her on multiple projects, she's a joy to have in the room, and we are always looking for ways to bring her incredible perspective into the process because we know the output will always be better.”

—Chris Ebmeyer

Managing Director, Crossmedia/Factory

“Jen helped us get the word out on various new projects and OMG in about a day we were seeing results on blogs and in the press. We won't presume that will happen every time but the first time? Really? Jen listens and is an expert at connecting the dots and making things happen.”

—Howard McCabe

Principal & ECD, Blue Visual Effects

“Jen Gordon has a magic way with words. I would highly recommend her to any business who needs their voice identified and amplified in a powerful, heartfelt way.”

—Stacey Grant

CEO, Koi-Fly Creative Content

“Jen is an incredible partner in so many ways. She listens intently. She brings tremendous positive energy. But most of all, she brings the right combination of strategy, creativity and heart to everything she does.”

—Amy Muntz

President & Chief Insights Officer, Reign